Digital Grotesque II - Fragments       

In the design process of Digital Grotesque II, the computer proposed thousands of design solutions optimized to evoke an emotional response in the beholder. The process functions without any architectural precedents and without direct control of the form. The computer program is able to actively design variations which are undrawable and unimaginable; which a human designer could not conceive of in their detail and differentiation. The role of the designer becomes one of a curator, steering the process and defining the appropriate design goals.

We selected specific solutions - shown in the video above - and amalgamated them into a singular form. This new human-machine interaction frees the designer from thinking in terms of archetypes and categories, and ultimately serves to expand the designers’ imagination and creativity.